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Design Your Customer Community For Maximum Engagement
5 Mistakes Companies Make When Using Customer Communities
This webcast outlines the top 5 mistakes companies make when using customer communities, then provides you with a playbook to help transform your online community into a thriving, interactive network of customers.
Kim Celestre of Forrester Research provides you with a strategic framework, realistic roadmap, and best practices to create a healthy and active online community. By taking a structured approach to your community, you will hone in on the areas where you can provide the most value, and increase the returns to you and your community members.
In addition, VolunteerMatch, a nonprofit organization whose mission is to connect great people to great causes, will demonstrate how they leverage their customer community to gather feedback and provide self-service support to their network of 8 million.
Join Get Satisfaction, Forrester, and VolunteerMatch and learn how to leverage a customer community to:
- Identify and incentivize brand advocates
- Turn fleeting social conversations into valuable resources that are discoverable by customers, prospects, and search engines
- Drive innovation based on the feedback of your most active customers
- Encourage self-service, community-based support